7. It Takes Money to Make Money…Investing in Yourself to Build a Bad Ass Personal Brand

7. It Takes Money to Make Money…Investing in Yourself to Build a Bad Ass Personal Brand

What does it mean to invest in yourself? Listen in as Keith and Ricky share with you how a mixture of sweat equity and money can help you get to the next level. From resumes and social media to personal branding and business coaching, learn why those with the confidence to spend on themselves move ahead. 

This week on C-CRETS:

[4:28] Sweat equity and dollar-dollar bills

[7:32] One reason people don’t invest

[10:23] The negative outcomes of not investing

[14:17] Having an executive presence

[16:57] Get a professional resume

[18:27] The importance of marketing collateral

[20:58] The first 3 things LinkedIn recruiters look at during a search

[22:27] HR professionals reject candidates because of this

[24:12] Four C-CRETS to investing in yourself

[26:22] Get your profile up to the top

[31:34] Knowing your value proposition

Resources mentioned:

C-CRETS podcast

Personal Branding Tips for Executives

Personal Branding While Working From Home

Should I pay for a resume writer

Dale Carnegie

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