81. A Real Hidden Genius: A Conversation with Dr. Safiya Noble

81. A Real Hidden Genius: A Conversation with Dr. Safiya Noble

We’re back for Season 5 of the C-CRETS podcast with guest, Dr. Safiya Noble, an internet studies scholar and Professor of Gender Studies and African American Studies at the University of California, Los Angeles. Safiya is also the author of a best-selling book on racist and sexist algorithmic bias in commercial search engines, entitled “Algorithms of Oppression: How Search Engines Reinforce Racism.”

In 2021, she was recognized as a MacArthur Foundation Fellow for her ground-breaking work on algorithmic discrimination, which prompted her founding of a non-profit, Equity Engine, to accelerate investment in companies, education, and networks driven by women of color. In this kickoff episode, listen as we discuss trigger points, algorithm discrimination, and using surveillance technology to maintain an economic advantage. 

This week on C-CRETS:

[5:05] An introduction to Safiya

[8:20] Safiya shares her journey

[16:15] Trigger points

[24:20] Go where black women are

[27:51] White women

[38:10] Algorithm discrimination

[47:42] Dangerous coding

[54:43] Becoming a MacArthur Foundation Fellow

[59:39] Affirming ourselves

[1:02:20] 5 receipts on the experiences of black women in tech

[1:16:00] Predictive software

[1:21:41] What software Safiya thinks should be made illegal 

[1:25:25 ] 3 C-CRETS on how women can navigate their careers in male-dominated industries 

[1:29:30] 3 on how tech companies can eliminate bias within their algorithms

Connect with Keith and Ricky!

 1. C-CRET Services

2. Patreon

Resources mentioned: 

Algorithms of Oppression: How Search Engines Reinforce Racism

UCLA Center for Critical Internet Inquiry

Black Software: The Internet & Racial Justice, from the AfroNet to Black Lives Matter

Digital Diaspora: A Race for Cyberspace

Social Links for Dr. Safiya Noble:




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